Thursday, November 19, 2009

We've recently discovered Health & Wellness Magazine. Designed for Middle Tennessee, this complimentary magazine highlights local talent and has articles on local events in our healing community. It also serves as a classified listing for local healers. We'll look through this when we need something - acupuncture is up next for us.

See, this is the sort of thing Nashville needs. As someone who is interested in alternative health, I often find myself fighting against my better judgment when it comes to designing advertising. Explain too much about what you're doing - and poof! - there goes the mainstream consumer. For example, I'm starting a small law firm that's focused on virtual interactions to reduce time and expenses (a little edgy), but I also have an interest in helping people who are members of this expanding community. With the right media in place, I could advertise to the niche market of practitioners who I think my legal skills could help, without fear of confounding and confusing the rest of the world.

That's where Health and Wellness helps out. It's the perfect venue to describe to other like-minded individuals what you're up to. Can you imagine some of these posts in the regular classifieds? Imagine this: "Learn to connect with your true self, energy healing and massage balanced from the four winds, student of the royal master falun gong" right next to "Financial analysis and results from XTrustBank - take your investment portfolio to the next level." Contrasting messages to say the least. While those fictitious creations were all mine, you get the point. There's a freedom that comes from a specialized market and audience, and I hope everyone feels free to take advantage of that when they get the chance.

And, one day, maybe this forum will step up to the plate and help bridge that gap. We'll see. For now, check out Health & Wellness Mag for a comprehensive description of options available in Nashville. healthandwellnessmag.com

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